--- title: Parkopedia Blog | Adam Calland, Senior Director, Global Marketing description: Adam is responsible for Parkopedia’s global marketing strategy, in addition to leading overall communications and branding. --- [![](https://business.parkopedia.com/hs-fs/hubfs/parkopedia%20logo%20+%20arrive%20white%20transparent%20background-1.png?width=2800&height=1575&name=parkopedia%20logo%20+%20arrive%20white%20transparent%20background-1.png)](https://business.parkopedia.com) [![](https://business.parkopedia.com/hs-fs/hubfs/parkopedia%20logo%20+%20arrive%20white%20transparent%20background-1.png?width=2800&height=1575&name=parkopedia%20logo%20+%20arrive%20white%20transparent%20background-1.png)](https://business.parkopedia.com) - [Solutions](https://business.parkopedia.com/solutions) - [Automotive](https://business.parkopedia.com/automotive-solutions) - [Mobile Navigation](https://business.parkopedia.com/solutions/mobile-navigation) - [Parking Operators](https://business.parkopedia.com/parking-operator-solutions) - [Last Mile](https://business.parkopedia.com/last-mile-solutions) - [Mobility Services](https://business.parkopedia.com/mobility) - [Analytics](https://business.parkopedia.com/analytics) - [Products](https://business.parkopedia.com/products) - [Parking Data](https://business.parkopedia.com/parking-data) - [EV Charging](https://business.parkopedia.com/ev-charging) - [In-Car Payments](https://business.parkopedia.com/in-car-payment-platform) - [Indoor Mapping](https://business.parkopedia.com/indoor-mapping) - [About](https://business.parkopedia.com/about) - [Meet the Team](https://business.parkopedia.com/en-gb/meet-the-team) - [Jobs](https://www.parkopedia.com/jobs/) - [Contact Us](https://business.parkopedia.com/contact) - [Media](https://business.parkopedia.com/media) - [Press Releases](https://business.parkopedia.com/press-releases) - [Blogs](https://business.parkopedia.com/blog) - [Press Centre](https://business.parkopedia.com/press-centre) - [News Coverage](https://business.parkopedia.com/parkopedia-coverage) - [Research](https://business.parkopedia.com/research) - [Awards & Recognition](https://business.parkopedia.com/awards-and-recognition) - [Newsletter Sign-up](https://business.parkopedia.com/newsletter-sign-up) ## [Featured Article The OEMs Who Solve the Last 50 Metres Will Own the Driver Relationship. The Others Won't Get a Second Chance. Discover how OEMs can enhance driver relationships by solving the last 50 metres of navigation, leveraging vehicle-native intelligence and high-fidelity indoor mapping.](https://business.parkopedia.com/blog/the-oems-who-solve-the-last-50-metres-will-own-the-driver-relationship.-the-others-wont-get-a-second-chance) # Adam Calland, Senior Director, Global Marketing #### Adam is responsible for Parkopedia’s global marketing strategy, in addition to leading overall communications and branding. [![](https://business.parkopedia.com/hubfs/indoor%202.png)](https://business.parkopedia.com/blog/the-oems-who-solve-the-last-50-metres-will-own-the-driver-relationship.-the-others-wont-get-a-second-chance) #### [The OEMs Who Solve the Last 50 Metres Will Own the Driver Relationship. The Others Won't Get a Second Chance.](https://business.parkopedia.com/blog/the-oems-who-solve-the-last-50-metres-will-own-the-driver-relationship.-the-others-wont-get-a-second-chance) 6 minute read Discover how OEMs can enhance driver relationships by solving the last 50 metres of navigation,... [![](https://business.parkopedia.com/hubfs/How%20AI%20will%20elevate%20the%20infotainment%20experience_Image.jpg)](https://business.parkopedia.com/blog/how-ai-will-elevate-the-infotainment-experience) #### [How AI will elevate the infotainment experience](https://business.parkopedia.com/blog/how-ai-will-elevate-the-infotainment-experience) 5 minute read Discover how AI is revolutionising in-car infotainment by creating seamless, integrated experiences... [![](https://business.parkopedia.com/hubfs/Untitled%20design%20(19).png)](https://business.parkopedia.com/blog/oems-must-tailor-in-car-payment-services-to-meet-individual-market-demands) #### [CTA: OEMs must tailor in-car payment services to meet individual market demands](https://business.parkopedia.com/blog/oems-must-tailor-in-car-payment-services-to-meet-individual-market-demands) 6 minute read OEMs must optimise in-car payment systems for diverse market needs to boost customer satisfaction... [![](https://business.parkopedia.com/hubfs/shutterstock_2394780855.jpg)](https://business.parkopedia.com/blog/is-an-outdated-understanding-of-vehicle-features-jeopardising-the-driving-experience) #### [Is an outdated understanding of vehicle features jeopardising the driving experience?](https://business.parkopedia.com/blog/is-an-outdated-understanding-of-vehicle-features-jeopardising-the-driving-experience) 9 minute read Outdated attitudes towards vehicle features may be limiting the driving experience. Explore the... [![](https://business.parkopedia.com/hubfs/gen%20z%20image%20final.jpg)](https://business.parkopedia.com/blog/473-billion-gen-z-demands-evs-seamless-connected-car-services-and-in-car-payments-are-automakers-taking-them-seriously-enough) #### [$473 billion Gen Z demands EVs, seamless connected car services and in-car payments - are automakers taking them seriously enough?](https://business.parkopedia.com/blog/473-billion-gen-z-demands-evs-seamless-connected-car-services-and-in-car-payments-are-automakers-taking-them-seriously-enough) 8 minute read Discover how automakers can cater to the needs of the car buyers of tomorrow - Gen Z. [![](https://business.parkopedia.com/hubfs/Pulse%20Labs%20blog%202022/Pulse-Labs-Blog_Web-image2.png)](https://business.parkopedia.com/blog/every-drive-begins-and-ends-with-a-parking-experience.-parkopedia-shares-its-obsession-to-make-each-one-positive) #### [Every drive begins and ends with a ‘parking experience.’ Parkopedia shares its obsession to make each one positive.](https://business.parkopedia.com/blog/every-drive-begins-and-ends-with-a-parking-experience.-parkopedia-shares-its-obsession-to-make-each-one-positive) 7 minute read Our Marketing Director Adam Calland discusses business evolution and growth, ensuring positive... [![](https://business.parkopedia.com/hubfs/Blog%20images/Intertraffic%20blog%20image%202.png)](https://business.parkopedia.com/blog/intertraffic-2022-event-and-trends-summary) #### [Intertraffic 2022 Event and Trends Summary](https://business.parkopedia.com/blog/intertraffic-2022-event-and-trends-summary) 8 minute read Our event summary discusses this years’ central themes of data covering increasing digitisation and... [![](https://business.parkopedia.com/hubfs/Parkopedia%20Voice%20Commerce.jpg)](https://business.parkopedia.com/blog/maximising-voice-assistance-technology-in-our-vehicles) #### [Maximising voice assistance technology in our vehicles](https://business.parkopedia.com/blog/maximising-voice-assistance-technology-in-our-vehicles) 6 minute read With transaction value expected to grow over 320% to $19.4bn by 2023, can voice assistants... [![](https://business.parkopedia.com/hubfs/Blog%20images/Parkopedia-Japan-Olymipcs-Blog-Image.png)](https://business.parkopedia.com/blog/parking-and-the-olympics) #### [Parking and the Olympics](https://business.parkopedia.com/blog/parking-and-the-olympics) 5 minute read Parking problems around the Olympics should at last be solved this year, with largely empty... 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