2025 In-Car Payments UX Study - Germany
In December 2024, a study was conducted in Frankfurt, Germany, to evaluate and compare two in-car payment systems. Across five sessions, 30 participants registered for in-car payments and completed parking transactions using both a live, in-production OEM service and a proposed updated version developed by Parkopedia and Valtech Mobility.
Participants interacted with both systems in a controlled, anonymized environment, ensuring fair UX comparisons. Feedback was gathered through surveys and follow-up interviews, covering key aspects such as enrollment, ease of use, engagement, and overall user experience.
This report delves into the evolving landscape of in-car payments, highlighting the impact of efficiency, simplicity, and intuitive design on user adoption. It also explores emerging trends in automotive commerce and their influence on brand loyalty and how much drivers are willing to pay for these features.
Download the full report to reveal key insights.