Honda Innovations partners with leading consumer brands and retailers to create new in-vehicle experience.
Demos of prototype mobile-based dashboard at CES 2019
MOUNTAIN VIEW, Calif., USA, January 8, 2019
Delivering on customer expectations for the full integration of mobile services into the vehicle experience, Honda is demonstrating its prototype Honda Dream Drive, the automotive industry's first integrated driver and passenger infotainment, commerce, services and rewards dashboards within the vehicle environment. First shown as a concept at CES 2017, Honda Dream Drive has evolved to offer drivers and passengers a broad range of convenient services and engaging entertainment options, while minimizing the potential for driver distraction. Developed in collaboration with Connected Travel, a connected vehicle platform and application services company, Honda is offering demos of Honda Dream Drive in the all-new 2019 Honda Passport at its CES booth #7900 in the North Hall at the Las Vegas Convention Center, Jan. 8-11, 2019.
The new prototype mobile-based dashboards provide services and experiences designed specifically for both drivers and passengers:
Honda Dream Drive: Driverdemonstrates the expansion of Honda's in-vehicle payment technology concept, first introduced at CES 2017 with Visa. It enables drivers to pay for goods and services like fuel, movie tickets and parking, make restaurant reservations, food ordering for pickup or delivery, and even share the driver's location with friends and family.
Honda Dream Drive: Passengeroffers passengers the ability to play mixed reality games, watch movies, listen to music, read original comics stories, use travel applications, explore new points of interest along the route, and control the radio and cabin features – all from the passenger's mobile device.
Moreover, customers will have access to purchase Honda Dream Drive content, movie or event tickets, order ahead, and a variety of other convenience options provided by Honda's collaborators.
"Honda has teamed up with industry leaders who want to understand how to best provide in-vehicle services to our customers," said John Moon, managing director, Strategic Partnerships, Honda Innovations. "These collaborations are important to test consumer desire so we can understand how to mutually serve our customers."
Partnering with leading brands on voice-enabled driver applicationsHonda Dream Drive is both voice and touch enabled, providing users with convenient, safe and easy access to services. Honda collaborated with a host of industry leaders – Atom Tickets, Chevron U.S.A. Inc., The Coffee Bean & Tea Leaf®, Grubhub, Glympse, iHeartRadio, IPS Group, Arrive,Parkopedia, Phillips 66, Yelp, and USAA – for its voice enabled, driver dashboard for parking, gasoline payment, restaurant reservations, ticketing, audio, location sharing, and rewards.
Honda collaborated with AAA, DC, Entercom/RADIO.COM, the LEGO Group, Silvergate Media and the Octonauts team, and Univision Music to create its passenger dashboard for entertainment, education, travel, commerce and rewards experiences.
Expanded in-vehicle payment partnershipsSince 2016, Honda has worked with Visa to build and enhance the in-vehicle payment experience to make payments more convenient and secure. Now, Honda is expanding its in-vehicle payment collaboration to include Mastercard and PayPal. Collectively, Honda is working with these partners to create the vehicle experience of the future.
Rewards Program for Honda customersIn an effort to create new value for vehicle ownership and use, Honda Developer Studio is user testing a new points-based rewards program to benefit drivers and passengers for using Honda products and services. Drivers and passengers can earn rewards points for participating in a variety of activities including purchasing services, watching and listening to media, and playing games.
"The gamification of everyday travel experiences with rewards points provides Honda with a unique opportunity to connect with its drivers and passengers, to establish a more personal engaging relationship with them, and to enhance customers' daily lives with the automotive industry's first frequent driving and riding program," said Bryan Biniak, CEO of Connected Travel®. "Honda drivers and passengers earn points from common activities as well as extraordinary experiences created with market leading brands and developers, and then redeem their reward points at their favorite local and online retailers."