AutoTech 2025 Panel: IVI Steering Away from Smartphone Dependency
Parkopedia COO, Hans Puvogel, joined senior OEM leaders, Luke Blaszczynski of Nissan, Shruti Narakesari of American Honda Motors and Mel Roberts of Stellantis at AutoTech 2025 in June for a panel discussion on the future of connected cars, titled 'IVI Steering away from Smartphone Dependency'.
The discussion centred on the issue of smartphone dependency in vehicles and how embedded infotainment systems (IVI) can provide an optimised in-car experience, however, needs to be part of a seamless ecosystem, one where smartphones and embedded systems work seamlessly together.
The main topics covered include:
- Smartphone Dependency vs. Embedded Solutions in Vehicles
- Seamless Integration of Smartphones and IVI Systems
- AI in Infotainment Systems
- Lessons Learned from Big Tech Companies
- Monetization of IVI Systems and Software Services
- Security and Data Control in E-commerce and IVI Systems