As we move into a new decade, it’s safe to say that “real-time data” has become one of the key phrases of the 2000’s and 2010’s. Certainly with traffic information, real-time data has proven to be invaluable, giving drivers updates around potential traffic jams and providing options to change their route before running into heavy traffic.
When I started Parkopedia 12 years ago, I was driven by the need to alleviate the frustrations of drivers searching for parking. I knew nothing about the parking industry (apart from, perhaps, how to feed a parking meter), and it took Parkopedia a few years to build up the parking coverage to become interesting enough for an industry-focused product. Today, Parkopedia covers 70 million parking spaces across 89 countries globally and supplies parking services to over 20 of the world’s leading car brands, as well as mapping and navigation providers including Apple Maps, Garmin and TomTom.
Ground Truth Testing (GTT) is an extremely important tool that can be used to help the auto industry and mapping providers evaluate quality amongst parking data providers. Simply put, GTT involves going to multiple locations and comparing the information available from a data provider with the information available at the location, to expose the level of correctness and accuracy across both static and dynamic data attributes.
Research from the British Parking Association (2017) shows that 48% of drivers are annoyed by a lack of spaces, and 39% say finding somewhere to park is a stressful experience. Car manufacturers and navigation services who are able to provide information to drivers to improve this parking experience will be at an advantage when it comes to meeting their customer’s needs.